Every year, millions of older Americans spend money and time to try to look younger than they are. They color graying hair, buy anti-balding products, use teeth whiteners and wrinkle fillers, and much more. Now, a new study looks at what this kind of effort means for older adults’ experiences with the ageism that pervades American society. The study also explores how a person’s perception of how old they look relates to both their positive and negative age-related experiences, and their physical and mental health.