Exclusive breastfeeding for the first six months of life is proven to protect both mother and child health. According to the World Health Organization (WHO), between 2015 and 2021, 48% of mothers exclusively breastfed, meaning that their babies were not given any other food or liquids. However, this figure is based on data collected from surveys which report what a child was given in the previous 24 hours. A research team has found that this ’24-hour recall’ method overestimates exclusive breastfeeding by about six times compared to a ‘since-birth recall’ method.